Defining the Future of
Urban Intelligence

Founded on the belief that data should do more than just exist—it should tell a story that drives progress.

Our Mission

At Urban Market Research, we bridge the gap between complex consumer behaviors and actionable business strategy. We leverage cutting-edge technology and deep ethnographic empathy to decode what modern urbanites want, need, and value.

Since our inception, we have helped over 200+ global brands find their footing in rapidly shifting emerging markets.

Team collaborating in a modern office

The Core of Our Culture

Radical Integrity

We ensure 100% data transparency and ethical respondent treatment in every study we conduct.

Agile Innovation

Market trends change in hours, not weeks. We use real-time AI tools to stay ahead of the curve.

Global Inclusion

We represent diverse voices, ensuring that underrepresented urban segments are heard by global brands.

Leadership Team

Sarang Singh

CEO & Founder

Anshu Singh

Head of Data Science

Amit Kumar

Global Operations

Pratham

Chief Ethnographer